Absolut Vodka
Event Absolut Search
Issue
Absolut Vodka is a contemporary phenomenon and one of the world’s best-selling premium vodkas. In addition to its ad campaigns that stretch the line between advertising and art, Absolut Vodka uses events as tools to blur the boundaries between art, fashion and music.
Brief
Create a progressive event that adheres tightly to the brand's values and contributes to the rich local arts culture.
Execution
We chose ‘Invasion’ as a central theme. Through globalization, the world is linked. We therefore can easily take notice of other cultures. Inspired by the invasion of visual information that spreads like a virus, we created Absolut Invasion: an art project that we built in one month, during the start of the cultural season. International renowned artists like Alexandre Orion, Mark Jenkins, Owen Philips and Insect participated.
