Sustainable Dance Club
Brand strategy SDC
Issue
To create personal experiences where sustainability and fun are combined and where young adults all over the globe get inspired to adopt a more sustainable lifestyle. That's the idea behind the Sustainable Dance Club, aka SDC.
Brief
Develop a strategic marketing plan defining brand description, brand values, brand positioning, a new pay-off, logo and executable worldwide campaign.
Execution
We believe that having fun and taking responsibility for our world should go hand in hand. We do not believe that profit should be the only focus of a modern society. We highlighted the fact that SDC wants to make the world a better place while having a good time and we want everyone to join us. Eventually we came up with the pay-off: People, Planet, Party! In 2011 the corporate brand identity will be refreshed, starting with the website.
