Goliath

Branding Goliath

Issue

Goliath is a true independent Dutch sneaker brand, striving for the ultimate fusion of fashion, sports, quality, style and function. Having a rich history in cricket and soccer we dare say that Goliath is Holland’s best-kept secret.

Brief

Create a brand DNA book and translate this into an advertising campaign and a website.

Execution

We twisted the idea around its cricket history. Holland is still a tiny competitor in the cricket world but has a brave attitude that makes it quite sympathetic in and outside the field. While creating the DNA Book, we dived into the archives stocked with beautiful vintage images. We took this as an inspiration and fused this with the now. Eventually we shot some strong images used for advertisement and in-store promotion material.

Detail information

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