Evian

Branding Evian Treatment

Issue

For many years, the premium water brand Evian had been heavily flirting with the fashion scene all over the world. In 2007 Evian approached Contain.r to translate the international pop-up Spa concept ‘Evian Treatment Weeks’ to the Dutch market.

Brief

Link Evian to the Amsterdam International Fashion Week and make it a memorable project.

Execution

Since Evian was traveling alongside the international fashion week calendar, we thought it was quite sympathetic to mainly focus on the hard working people who make this enjoyable week possible. We gave models, fashion designers, press and consumers the opportunity to enjoy a deluxe spa treatment as a big thank you for their efforts. The project gained lots of attention in Dutch lifestyle newspapers and blogs. Our partner in this project was Spice PR. Design is done in collaboration with Another Company

Detail information

Related projects