Joseph Guy Cognac

Concept Guy's Night In

Issue

Joseph Guy Cognac is known throughout the Benelux but consumers lack an emotional connection with the brand.

Brief

Create an online campaign that engages a specific target audience (25-44) while improving brand identity and image.

Execution

Based upon the guy family motto: Dare Quam Acipere (it’s better to give than to take). We created around the idea of a Guy’s Night In. A tailormade night which offers the male target audience the opportunity to host the ultimate men’s night at home . A smart Facebook application invited people to sign up and invite friends to their ‘Guy’s Night in’, which got supported by Joseph Guy, providing a master chef and master bartender to make every night an unforgettable one.

Detail information

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