Foot Locker Europe
Concept Sneaker magazine
Issue
Foot Locker Europe approaches Contain.r on a regular base to create in-store campaigns for the European market. This time we developed a few spreads for the launch of their European distributed Sneaker Magazine.
Brief
Create a relevant editorial concept for the tagline 'enthusiasm beyond reason'.
Execution
We jumped to the occasion to create a concept based around Footlocker believe ‘enthousiasm beyond reason’. This believe is more than passion for sneakers. It’s an addiction. Anytime. Anywhere! The concept is based upon a guy who’s so addicted to sneakers, he takes them anywhere, anytime.




