Bacardi Superior Rum

Concept 60/62

Issue

Bacardi has a huge history in Latin America, making the brand a cultural phenomenon amongst the poor and the rich. The Spirit of Cuba finds its popularity also in the Netherlands.

Brief

Create and execute a concept that will strengthen the relationship between innovators and the Bacardi rum.

Execution

We liked the idea of creating a Bacardi space as a tribute to Don Facundo Bacardi. The founder of Bacardi was famous for his legendary house parties back in the nineteenth century. A house to honour the past and celebrate the now. Where could this house be found other than in Amsterdam’s Red Light District? It’s hidden in plain sight. The interesting network of game changers can use the space for private parties, exhibitions and product launches. To bring the people closer to the brand, we developed an inspiring series of cocktail clinics. Evenings were you learn the ins and outs of making cocktails, supported by interesting insights on the brand’s heritage. Both the house and the cocktail clinic are acclaimed as one of the three best Bacardi activations worldwide.

Detail information

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