Station Hofplein

Concept Mini Mall

Issue

In 2006, four big housing corporations joined forces and purchased the Hofpleinlijn railway viaduct in Rotterdam. With future redevelopment, this historical property would add to the quality of life in the city.

Brief

Create a creative vision and communication strategy for redeveloping Station Hofplein into a new cultural destination for both locals and tourists.

Execution

Since Rotterdam has lots of talent scattered throughout the city, our main focus was to create a vision that united the best local entrepreneurs in the fields of fashion, lifestyle and nightlife. In August 2011 the Hofplein station strip was branded as the MiniMall. It hosts a mix of the creative couleur locale in the fields of fashion and nightlife and is bursting at the seams from hosting a vibrant day and nightlife program.

Detail information

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