Dnamo

Brand Strategy Dnamo

Issue

Dnamo believes that entrepreneurs can develop solutions for today's major sustainability issues. Dnamo is an incubator for those committed to transforming their ideas into companies. It was initiated by TU Delft, Enviu, Rabobank, Havenbedrijf Rotterdam and HRO.

Brief

Create a strategic positioning document, an appropriate name and a creative brief for graphic design studio DC Works.

Execution

While writing the strategic paper we discovered that this new incubator acts like a dynamo; being a hothouse, giving power and motivation and converting creative energy into sustainable business. But. The word ‘dynamo’ lacked uniqueness, spelled as such. Finally, we went for Dnamo, and matched it with the pay off: Empowering tomorrow’s leading firms. Design is done in collaboration with DC

Detail information

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