Sportbillies

Campaign Sportbillies

Issue

A 16-year-old boy on a clear mission. Inspired by his journey to get his 9 year old, disabled brother a suitable sport, his aim was to create a national sports day for kids with and without a handicap. Foundations like Johan Cruyff, NOC*NSF and Foppe Fonds all donated money; we donated hours for this fantastic initiative.

Brief

Create a sponsor presentation, an appropriate brand name and an inspiring communication campaign that gives a sense of positive awareness about being handicapped.

Execution

Sporting with a handicap should be fun and daring. In fact every sport is based around rules and handicaps. We used this insight and translated this into a concept by creating a low-cost PR campaign based around a fake Wii Sports game trailer. This trailer shed a new light on disability and put the event on the map by gaining massive attention from international blogs and national TV channels. Project is done in collaboration with Andre Bouwman

Detail information