Theatergroep Siberia

Branding Siberia

Issue

The former youth theater companies ‘Het Waterhuis’, ‘Rotterdams LEF’ and ‘Rotjong’, joined forces to create one of the leading youth theater companies in the Netherlands.

Brief

Define a strategic positioning paper and create a corporate identity that will suit both young people and booking agents.

Execution

While designing the name we tried to focus on the individual uniqueness of each player and reflect the group's willfulness. [In co-creation with our client we finally came up with ‘Siberia’, referring to a fierce continent that has been incorporated into new continents.] In the logo we visually weaved in a message by using William Shakespeare's famous line: "TO BE". Almost Modern was a collaborative partner on this project.

Detail information